Continuous Innovation
I like the challenge of giving people reasons to take action and make changes based on a real understanding of their market environment.

Identify Growth Opportunities
Businesses must grow to be successful. Understanding what drives market demand for a product or service and how to talk to customers often requires deep research, phone calls, interviews and industry experience to develop strategies that deliver results.

Decision-Support Materials at your Fingertips
When time-to-market is critical, business intelligence is necessary for good decision-making along with a simplified message and brand image so customers grab the essence of your offering without question. I offer unbiased strategic and tactical recommendations to quickly bring value to the surface.

Refresh Your Market Knoweldge

• Simplify your message
• Create go-to-market strategies based on facts
• Understand your real differentiators
• Perform a Gap Analysis to see strengths / weaknesses
• Get a pulse on market trends, barriers & opportunties

"Pamela is the best marketing strategist I’ve worked with in a long time. Mapping an industry in only a few days and having key marketing insights and positioning, she continuously helps us with many of our companies."

---- François-Charles Sirois, President

“ … strategic and competitive analysis… identify growth niches and hurdles… more value from Pamela alone than from some highly ranked strategic business consulting firms… she has helped propel us where we want to be in the next 3 to 5 years.”

---- Luc Filiatreault, Former President & CEO / Nstein is now an OpenText company

"The early startup environment is one of uncertainty. Pamela excels in that context: looking at a market from a very high level to grasp its essence and identify opportunities, then digging to articulate a clear strategy."

--- Samuel Bouchard, CEO